ArtWorkout·14 сент.
Creative Producer
Ориентир по рынку≈ 225 000 – 460 000 ₽наш грубый ориентир по 200 вакансиям этого грейда на рынке, без учёта специальности: у работодателя вилка не указана
🌍 УдалённоSeniorПолная занятость
51
Есть о чём спросить
Работа расписана подробно. Но вилки нет, про деньги придётся договариваться с нуля.
Вакансия на английскомПереведёт заголовок и описание вакансии на русский
Наша компания
ArtWorkout is a mobile app that teaches users how to draw in a fun, gamified way. With over 1 million monthly active users, thousands of drawing lessons, and a global audience, we are continuing to scale our product and User Acquisition efforts. We are looking for a Creative Producer who will own the creative strategy for performance marketing and take responsibility for the results of our UA creatives.
О роли
In this role, you will define the direction of creative development, generate and validate hypotheses, identify winning approaches, and make data-driven decisions about what to iterate, scale, or stop. You will work closely with the UA team, analytics, creative production, and CMO to build a systematic and scalable creative process.
Чем предстоит заниматься
Own the performance marketing creative strategy and define key creative concepts, formats, and directions across static, video, playable, and AI-generated creatives
Build and maintain a roadmap and backlog of creative hypotheses, prioritizing ideas based on potential impact and UA goals
Define testing priorities, evaluate creative performance, and decide which concepts should be scaled, iterated, or discontinued
Analyze creative performance using metrics such as CPI, CTR, IPM, CTI, CPM, Retention, and other relevant UA indicators
Translate UA and analytics insights into new creative concepts, hypotheses, and requirements for production
Take responsibility for creative performance and communicate results, learnings, and next steps directly to the CMO
Work closely with the PM, Lead Motion Designer, UA team, and analytics to ensure the creative strategy is effectively executed
Contribute to improving creative production processes, quality, speed, and scalability
Define how AI tools can be used across ideation and production, introduce new AI-driven workflows, and continuously explore emerging approaches
Stay on top of performance marketing trends, creative formats, competitors, and best practices in mobile apps and mobile gaming, adapting relevant ideas to our UA strategy
Наши требования
3+ years of experience as a Creative Producer, Creative Lead, or similar role in performance marketing
Proven experience owning or significantly contributing to a performance creative strategy
Strong understanding of key creative and UA metrics, including CPI, CTR, IPM, CTI, CPM, Retention, and their relationship to creative performance
Experience generating, testing, analyzing, and scaling creative hypotheses
Ability to turn performance data and user insights into clear creative concepts and actionable briefs
Solid understanding of design, video editing, and creative production principles at the level required to evaluate work and provide effective direction
Experience collaborating closely with User Acquisition and analytics teams
Confident working knowledge of Google Sheets / Excel
Hands-on experience with AI tools for creative ideation and production
Strong awareness of current performance creative trends, especially within mobile apps and mobile gaming
Strategic and creative thinking combined with a strong focus on measurable results
English at B2 level or higher
Мы предлагаем
Competitive salary aligned with the market and your experience
Remote work from anywhere in the world
Flexible working hours and a results-oriented management approach
Significant influence over creative strategy and User Acquisition performance
The opportunity to introduce new creative approaches, formats, and AI-powered workflows
Professional growth and the freedom to experiment, test bold ideas, and see their impact in real performance data
A strong team where initiative, ownership, creativity, and passion for great products are valued