Cloudinary·Poland·25 авг.
Technical Marketing Analyst - PPC (Contract)
🌍 УдалённоБез опытаКонтракт🌐 Глобал
Вилки нет, про деньги придётся договариваться с нуля.
Наша компания
We’re looking for a technically skilled PPC Specialist who treats performance marketing as both a science and a craft. This is not a “launch campaigns from templates” role – we need someone who can get under the hood of tracking infrastructure, diagnose data integrity issues, and build campaigns on a foundation of reliable measurement. We need someone who can both identify and fix technical issues (unreliable conversion data, pixel misconfiguration, broken audience pipelines). It’s someone who understands how pixels, CAPI, GTM, and conversion APIs actually work at a technical level.
О роли
Your job is to build engine-room excellence in PPC performance. This means: Fixing what’s broken first: audit and repair tracking infrastructure (pixels, CAPI, GTM, conversion events) before scaling spend.
Чем предстоит заниматься
Build, structure, and refine PPC campaigns across Google Ads, LinkedIn, Meta, and Twitter/X
Design clean account architectures with intentional segmentation
Create campaigns that reflect brand voice, ICP specifics, and funnel needs – not generic AI-generated defaults
Наши требования
Hands-on experience implementing and debugging Meta Conversions API (CAPI), Google Ads conversion tracking (gtag.js), LinkedIn Insight Tag, and X pixel
Proficiency with Google Tag Manager: building and troubleshooting containers, custom triggers, data layer variables, and event schemas
Ability to diagnose pixel/tracking failures using browser DevTools (Network tab, console), GTM Preview mode, Meta Events Manager / Test Events, Google Tag Assistant
Experience with server-side tagging or server-side GTM is a strong plus
Familiarity with GA4 event model, DebugView, and cross-platform attribution challenges
Understanding of cookie consent frameworks and their impact on tracking (GDPR, ePrivacy)
Мы предлагаем
Additional Information
Дополнительно
Audit and fix existing pixel implementations across Meta (CAPI + browser pixel), Google (gtag / Google Ads conversion tracking), LinkedIn Insight Tag, and X pixel
Diagnose and resolve data discrepancies between ad platform reporting, Google Analytics (GA4), and CRM/pipeline data
Implement or repair server-side tracking (Conversions API) to ensure reliable, privacy-compliant event data – not dependent solely on browser-side pixels
Configure and validate Google Tag Manager (GTM) containers: triggers, tags, variables, data layers – ensuring clean event taxonomy
Set up proper conversion events, custom conversions, and offline conversion imports where applicable
Verify landing page tracking integrity: ensure page view, form submit, and downstream events fire correctly and consistently
Document all tracking architecture: what fires where, what data flows where, and known limitations
Review negative keywords daily and maintain impeccable keyword hygiene
Analyze performance and act on insights quickly: pausing, reallocating, adjusting bids, testing new ideas
Run A/B tests on creative, copy, audiences, and landing pages
Maintain consistency across platforms and ensure unified messaging
Prepare weekly performance reports with insights, not just data dumps
Tie performance trends to business outcomes (pipeline, CAC, quality of leads)
Flag data reliability issues proactively – if metrics are unreliable, say so before decisions are made on bad data
Recommend next steps – with the “why” – and challenge assumptions when needed
Work with Growth, Content, and Design teams to align messaging, creative, and experiments
Participate in performance reviews and strategy discussions
Help build documentation, playbooks, and scalable PPC processes
3+ years managing PPC campaigns across Google, Meta, LinkedIn, and Twitter/X
Deep understanding of keyword strategy, bidding behavior, funnels, and intent mapping
Strong preference for manual control – especially disabling auto-optimization when it conflicts with brand or funnel strategy
You love optimization: checking performance metrics, fine-tuning targeting, expanding/cleaning negative keyword lists, testing hypotheses, finding marginal gains
Strong analytical skills – you know how to interpret data beyond “CTR went up.”
Excellent English communication skills
Comfortable in a growth-oriented, remote environment with fast iteration and experimentation
Технологии и навыки
Cloudinary
Poland
ГрейдБез опыта
ЗанятостьКонтракт
РегионПольша
ФорматУдалённо
ИсточникСкрыто
Опубликовано25 авг.
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