Define and execute SEO and AI Search strategy across markets and languages
Own organic traffic growth and AI citation growth, rankings across priority keywords and clusters, organic contribution to acquisition and revenue
Set and monitor KPIs, forecasting models, and performance benchmarks for organic growth
Maintain and develop reports for tracking organic traffic, rankings, AI visibility, and citations with the analyst
Use AI tools and automation to streamline audits and the implementation of improvements
Lead keyword strategy, search intent mapping, and opportunity analysis
Drive technical, on-page, structural SEO and GEO/AEO improvements in collaboration with product and engineering
Ensure scalable SEO implementation across geographies, languages, and product verticals
Define content briefs and guide the content team to produce search- and AI-optimized content
Guide content updates and expansion strategies based on SEO and AI performance
Align with the Linkbuilding team on authority-building priorities
Run experiments and turn insights into actionable growth initiatives
Stay ahead of emerging trends in AI search, LLM-based discovery, and search algorithm updates, and integrate them into the roadmap
Act as the central point of coordination for all organic growth initiatives