Define and execute SEO and AI Search strategy across markets and languages.
Own organic traffic growth and AI citation growth, rankings across priority keywords and clusters, organic contribution to acquisition and revenue.
Set and monitor KPIs, forecasting models, and performance benchmarks for organic growth.
Maintain and develop reports for tracking organic traffic, rankings, AI visibility, and citations with the analyst.
Use AI tools and automation to streamline audits and the implementation of improvements.
Lead keyword strategy, search intent mapping, and opportunity analysis.
Drive technical, on-page, structural SEO and GEO/AEO improvements in collaboration with product and engineering.
Ensure scalable SEO implementation across geographies, languages, and product verticals.
Define content briefs and guide the content team to produce search- and AI-optimized content.
Guide content updates and expansion strategies based on SEO and AI performance.
Align with the Linkbuilding team on authority-building priorities.
Run experiments and turn insights into actionable growth initiatives.
Stay ahead of emerging trends in AI search, LLM-based discovery, and search algorithm updates, and integrate them into the roadmap.
Act as the central point of coordination for all organic growth initiatives.
5+ years of SEO experience with proven impact on organic growth.
Proven hands-on experience in AI Search, GEO, AEO, or related AI visibility optimization.
Demonstrated track record of improving visibility in AI-generated answers, citations, or AI-driven discovery.
Strong technical SEO, content SEO, and search intent expertise.
Experience working cross-functionally with content, product, and engineering teams.
Ability to operate independently and own the organic growth function.
Strong analytical mindset and experience with SEO and AI visibility tools.
Experience in VPN, cybersecurity, privacy, utilities, or similarly competitive categories in international and multilingual markets.
Fluency in English and Russian.