Web & landing page development – spec, prioritize, and ship pages optimized for paid traffic, SEO, and conversion across all markets.
Lead generation programs – build and iterate on funnels, freemium onboarding, referral flows, email capture mechanics, special seasonal projects etc.
In-app marketing surfaces – own upsell flows, promotional placements, and activation triggers across apps portfolio.
Internal marketing tooling – own and iterate on internal tools supporting the marketing team: UTM builder, URL shortener, admin interfaces, and similar productivity surfaces.
Release management – plan and track marketing-related releases in close collaboration with engineering and DevOps, manage QA cycles and rollout sequencing.
Analytics & performance – work with analysts to instrument tracking, and conduct regular reviews of funnel performance, conversion rates, and key acquisition metrics.
5+ years in a product management, growth product, or technical project management role, ideally in a B2C SaaS or mobile app environment.
Strong project management skills coordinating end-to-end processes, proven experience shipping web and/or in-app features end-to-end – from a concept brief to QA to live.
Proven strong experience coordinating cross-functional teams including design, copywriting, development, QA, compliance, release control and sign-off procedures etc.
Working knowledge of how marketing tools integrate with product backends (e.g., attribution SDKs, analytics events, webhook-based triggers).
Solid understanding of web architecture, frontend/backend, and HTML/CSS.
Understands privacy-by-design constraints for a VPN/privacy product: consent frameworks (GDPR, ePrivacy), tracking limitations, and boundaries on data collection.
Working knowledge of CI/CD pipelines: deployment stages, staging vs. production environments, rollback procedures, and release sequencing.
Strong understanding of user motivation, user experience patterns, acquisition and conversion mechanics: landing page optimization, A/B testing, funnel analytics, marketing effectiveness metrics.