Guidelines, evolution, governance, application across channels
You have deep craft across digital advertising, web, social, events and sales collateral, with hands-on experience directing photography, video and illustration
You have experience briefing and holding external agencies and freelancers to a quality bar
You are comfortable being the most senior designer in the room: setting direction, giving feedback, defending decisions, partnering with marketing leadership
You understand Content Design and UX basics, and are comfortable partnering with Product Design to keep brand and product visually coherent
You are a strong communicator who can translate vague briefs into clear visual outcomes for non-designers
You are familiar with Figma, Adobe Creative Suite, and modern web workflows (Webflow a plus)
You are comfortable using AI creative tools (Midjourney, Adobe Firefly, Runway or similar) to speed up production
You are self-directed and outcome-oriented, and can prioritise across competing demands without constant steering
You take feedback well and work collaboratively, guiding others toward best practice
You have 7+ years of experience in brand and marketing design, ideally in B2B SaaS or developer-focused tech
You have agency experience, or have run an in-house function like one, specifically pairing with a copywriter to concept and deliver campaigns end-to-end, and directing designers, motion artists or production subcontractors to get there
You have a portfolio that shows brand systems thinking, not just polish, including art-directing photography or video and briefing illustrators. You can show how visual decisions connect back to strategy
Motion design, illustration, or video editing skills strong enough to execute some of this work yourself, not just direct it
Experience designing for technical / developer audiences
Experience evolving a brand identity (not just maintaining one)
Familiarity with mobile development, DevOps, or CI/CD
Experience working closely with content and demand gen teams on integrated campaigns