Write concise, and compelling copy that resonates with German consumers for marketing materials across paid social ads, email, push, SMS, print, catalogue and more to drive strong CTR and conversion rate
Work closely with the video editors, graphic designers and other creative teams to leverage AI and translate copy and quality audit all creatives to ensure it is accurate and free of errors
Work closely with paid search teams to write SEM based copy to drive CTR and conversion rate
Partner with merchandising and engineering teams to ensure all copy on the website and app (including homepage, product, collection pages etc.) is localised and error free
Localize weekly product launches, promotional campaigns, and seasonal content calendars. Example: Write and QA 50-100 assets per week across various channels
Leverage AI tools (e.g. ChatGPT, Grammarly, Smartling AI, etc.) to enhance efficiency and ensure brand-aligned translations at scale
Adapt copy to reflect Quince's distinctive tone: minimal, elevated, friendly, and conversion-focused
Partner with SEO teams, creating content that is optimized for search engines to improve online visibility
Partner with customer service teams to consolidate key feedback and learnings from British customers
Develop and maintain a consistent brand tone across all German content
Maintain a clear view of competitor copy trends for German content
Manage multiple projects and deadlines simultaneously