Quality never less than 8/10
We aspire for 10/10, celebrate 9/10 and never publish anything that’s not an 8/10 - visually, narratively, and in production quality. This person holds that bar across every post, video, essay and episode on every vertical, and would rather kill a piece than let a 6 out the door. Their feedback makes work better and faster, without micromanaging the people who make it
Social That Stops the Scroll
They carry a current, practitioner-level read on how each platform works right now: what arrests someone mid-scroll, how a hook earns the next three seconds, why a format lands on TikTok and dies on LinkedIn. Short-form video is a first-class craft here, not an afterthought
️A House of Brands, Each in Its Own Voice
Sanctuary Computer doesn't sound like XXIX, and neither sounds like Index. They manage several messaging columns at once, keeping each brand's tone distinct while the umbrella story stays coherent
Case Study Production
Every client engagement across our creative agencies should end in a case study worth reading. They own that production line - interviewing the team, shaping the narrative, art-directing the assets - and ship case studies that win each studio its next project
️Websites That Put Our Best Foot Forward
Our websites are usually the first place a prospective client or hire meets us. They own the strategy behind every garden3d site - what it says, what work it shows, and how clearly it communicates what each studio can do - and they keep sites, decks and other collateral current as the work moves, so what people find is sharp and true
️Editorial Ownership
The Substack, the podcast, and our transparency publications (like the open-source P&L we release every year) are theirs to run: the calendar, the standards, the growth. They capture what happens in our spaces - Index, USB Club, and the communities around them - and turn it into work worth sharing
Producing, Paid & Distribution
They direct producers, editors and freelancers like a showrunner: briefs are clear, deadlines are real, and many workstreams move at once without dropping quality. They run paid spend on Meta, Instagram and wherever our audiences live - building audiences, running A/B/C tests on both narrative and adset, and owning budgets against results they can show
Data-Driven Reporting & ROI
They measure what our content actually does - audience growth, engagement, leads, pipeline influenced - and report on it plainly. Paid spend, organic effort and production time all get judged on return, and next quarter's plan follows the numbers
Presence IRL
Garden3d shows up in person: events, conferences, talks, Index programming, and the dinners and openings where our world gathers. They decide which touchpoints are worth our time, get us there looking like ourselves, and bring back stories worth publishing
Culture
They model garden3d's values of partnership, curiosity, and accountability. The producers and creatives they direct do the best work of their careers here, because the feedback is honest, the recognition is real, and the taste rubs off
Special Projects
In addition to day to day responsibilities, here’s an idea of some of the projects this role may spearhead or support in coming years
Turning garden3d TK into a real experimental media brand: books, screenplays, music, and shows
Growing our podcast into a property with its own audience
Launch campaigns for new Index spaces, USB Club drops, and community programs
Making our annual open-source P&L release a media moment
Standing up a small content studio that serves all four studios' new-business pipelines
Building the systems (and hiring the people) that let us publish more often, while aspiring for a 10/10 content, and never dropping below an 8/10