Эта вакансия в архивеПосмотреть похожие вакансии ↓
ActiveCampaign·USA·19 авг.
Director of Product Marketing
16 033 – 22 050 $
≈ 1,4 млн–1,9 млн ₽
🌍 УдалённоLeadПолная занятость🌐 Глобал
Платят на 71% выше медианы грейда.
Наша компания
ActiveCampaign is the autonomous marketing platform for people at the heart of the action. It empowers teams to automate their campaigns with AI agents that imagine, activate, and validate–freeing them from step-by-step workflows and unlocking limitless ways to orchestrate their marketing. With AI, goal-based automation, and 1,000+ app integrations, agencies, marketers, and owners can build cross-channel campaigns in minutes–fine-tuned with billions of data points to drive real results for their unique business. ActiveCampaign is the trusted choice to help businesses unlock a new world of boundless opportunities–where ideas become impact and potential turns into real results. As a global multicultural company, we are proud of our inclusive culture which embraces diverse voices, backgrounds, and perspectives. We don’t just celebrate our differences, we believe our diversity is what empowers our innovation and success.
Чем предстоит заниматься
Market Narrative & Positioning
Define and evolve positioning that clearly articulates why Active Intelligence represents a fundamentally new way for businesses to run their marketing — and why that matters now
Translate complex AI capabilities into clear, compelling customer value that resonates across segments
Bring conviction to the narrative — if the story isn't bold enough, make it bolder. We want a PMM leader whose point of view strengthens every room they're in
Adoption & Customer Outcomes
Lead go-to-market strategies measured by adoption and continued usage, not launch ceremony. Your success is customers who build their business on Active Intelligence
Own the market-side of the customer lifecycle — the narrative that moves someone from “I tried it” to “I can’t turn this off.” Partner with Product to build both sides of that engine
Run experimentation-driven programs: every initiative has a hypothesis, a signal, and a learning cycle. We move in weekly learning cycles, not quarterly planning windows
AI-First Execution
Automate traditional launch mechanics — release notes, enablement decks, internal comms. Your team operates above the automation line
Leverage AI to transform how the PMM craft works, not just what it produces. Speed, experimentation, and operational scale improve by default
Sales, Partner & Revenue Enablement
Arm Sales, CS, and our partner ecosystem with positioning, proof points, and talk tracks that improve conversations and conversion
Establish feedback loops between GTM teams and Product — friction points and market opportunities flow back into product decisions
Evangelism & Market Authority
Build the market presence that makes ActiveCampaign the reference point for autonomous marketing — thought leadership, proof points, and narrative formats that establish our position
Team Leadership
Lead a PMM team of outcome owners who own strategic priorities the way PMs own product areas — with backlogs, experiments, and shipped impact
Set the standard by doing the work yourself, not just directing it. The best PMM leaders we’ve seen create alongside their teams — AI makes that leverage real
Build a culture of accountability, ownership, and urgency. Create clarity in ambiguity and drive alignment through influence and results
Invest in your people's growth as seriously as the work itself — create conditions where they do the best work of their careers in service to their individual and collective success
Наши требования
8+ years of hands-on experience in Product Marketing, Growth, or Product Strategy in B2B SaaS or AI-driven technology companies
3+ years of proven leadership experience leading PMM teams — experience building or transforming a function, not just running one
A product-strategy mindset: you think about market impact the way great PMs think about product-market fit
A proven track record driving adoption and retention outcomes, not just launch metrics
Proven ability to influence across Product, Sales, Marketing, and Customer Success
Prior experience with AI-native products, marketing automation, or platform products serving SMB/mid-market
Experience building experimentation-driven marketing functions
Deep customer empathy paired with analytical rigor
A mindset that thinks beyond launches — you understand how product marketing drives company growth
A desire to erase the artificial boundary between product and marketing
An AI-native approach in how you think, work, and lead — not just AI-curious
A bias for action and execution: you’d rather build the positioning doc yourself than wait for someone to draft it. Leading a team doesn’t mean you stop creating
The ability to build trust through clarity, accountability, and results. You care about outcomes, not organizational theater
A passion for transformation rather than maintenance
Мы предлагаем
Additional Information
At ActiveCampaign, we prioritize employees’ well-being and professional growth by cultivating a culture centered on collaboration and innovation. When you join our team, you’ll not only have the opportunity to make a significant impact, but also enjoy a range of benefits tailored to support your personal and career development
Comprehensive Health & Wellness: Top-tier benefits package that includes a fully-covered High Deductible Health Plan (HDHP), complimentary access to telehealth services, and a free subscription to Calm
Growth & Development: Access to LinkedIn Learning, professional development programs, and career growth opportunities in a fast-growing organization
Generous Paid Time Off: Recharge and take the time you need to maintain work-life balance with open PTO
Total Rewards: Generous 401(k) matching with immediate vesting, quarterly perks with commuter and lunch benefits for hub based employees or a stipend for remote workers, and a four-week paid sabbatical with bonus after five years
Collaborative Culture: Work alongside brilliant, passionate colleagues in an environment that values innovation, teamwork, and mutual support
Our Employee Resource Groups (ERGs) strive to foster a diverse inclusive environment by supporting each other, building a strong sense of belonging, and creating opportunities for mentorship and professional growth for their members
Дополнительно
The way companies build, market, and grow products is being reshaped by AI. Product Marketing must evolve from a support function into a strategic operating system for customer understanding, market differentiation, and intelligent go-to-market execution. At ActiveCampaign, we’re building that now. This role is at the center of it
Established Product Marketing as a strategic growth function trusted by Product, GTM, and leadership
Driven measurable improvement in product adoption, continued usage, and customer expansion
Sharpened market and product positioning to the point where customers deeply understand the step-change innovation we’re delivering and how it transforms their business
Built a modern PMM operating model — a team of leaders fully leveraging AI in everything they do, oriented around measurable business outcomes
One more thing
Please review the prompt below and come prepared to discuss it during the interview
Tell us about a time you drove product adoption through experimentation rather than a traditional launch playbook. What was the hypothesis? What did you learn? What would you do differently?
We value this response highly — it tells us more about how you think than any resume line
Compensation details listed in this posting reflect the base rate only and do not include bonus, equity, sales incentives or other role specific compensation that the role may be eligible for. ActiveCampaign believes in and is committed to equitable compensation practices. The salary range provided above is a good faith estimate of the pay range determined by the location associated with the job posting. The actual salary depends on a candidate’s skills, experience, and work location
Технологии и навыки
ActiveCampaign
USA
ГрейдLead
ЗанятостьПолная занятость
РегионСША
ФорматУдалённо
ИсточникСкрыто
Опубликовано19 авг.
Мы против мошенников на площадке: если тебя просят заплатить, продиктовать код или установить непонятное приложение, прекращай общение и сразу пиши нам (чат с основателем или форма обратной связи).