Evolve our product strategy to improve customer delight, retention, referral growth, operational efficiency, and cross-product adoption
Develop a compelling long-term vision for how to make insurance simple for Canadians, from how customers discover new products of ours to how they manage it post-sale
Build and champion a roadmap that balances innovation, operational excellence, and long-term scalability
Develop a deep understanding of customer and operational pain points, using those insights to shape strategy and prioritization
Establish clear OKRs and success metrics that align teams around measurable business and customer outcomes
Take open-ended, unstructured problems and break them down into clear opportunities, strategic priorities, and executable plans
Bring creative, first-principles thinking to solve complex challenges that have not been solved before in the Canadian insurance market
Balance customer needs, technical constraints, operational realities, and business priorities when making product decisions
Lead through ambiguity and create clarity for teams and stakeholders across the organization
Lead the product team through the full product lifecycle: problem definition, discovery, solution design, scoping, execution, launch, and iteration
While you’ll shape the strategic direction, you’re also highly execution-oriented and willing to dive into the details when needed
Ensure we build the right things, the right way, at the right time by balancing short-term wins with long-term platform investments
Collaborate closely with Product Design and Engineering to build best-in-class customer and internal product experiences
Write clear, actionable product specifications that connect business goals, customer needs, operational requirements, and technical constraints
Coordinate closely with Growth, Customer Success, Operations, and other stakeholders to ensure launches are operationally ready and well-supported
Drive alignment across teams and act as the connective tissue between stakeholders with competing priorities
Define success metrics and measurement frameworks for all major initiatives, including customer engagement, funnel conversion, retention, operational efficiency, and long-term customer value
Design and run experiments to validate hypotheses, de-risk larger investments, and accelerate learning
Partner closely with Data to build dashboards, analyze product performance, and translate insights into actionable next steps - including when to pivot, double down, or sunset initiatives
Use data, customer insights, and business context to continuously refine strategy and prioritization