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Senior Brand Content Manager
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Demandbase, Inc.·USA·19 авг.

Senior Brand Content Manager

🌍 УдалённоLeadПолная занятость🌐 Глобал
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Чем предстоит заниматься

We are searching for a strategic, narrative-driven Senior Brand Content Manager to elevate Demandbase’s voice in the market. In this role, you won't just write; you will define the stories that make Demandbase the most trusted and unique voice in the AI GTM category. You are a master of simplifying complex technical concepts into bold, category-defining narratives
You will sit at the intersection of brand strategy and content execution, ensuring that every asset we ship—from long-form hero pieces to social-first video content—is a cohesive expression of our core brand identity. This role is essential to moving Demandbase from a preferred "B2B" solution provider to the "’AI GMT category leader,” partnering closely with Product Marketing, Campaigns, PR, Social, and Creative to turn our vision into the market-leading narrative that drives engagement, pipeline, and growth
Defining Brand & Portfolio Narratives: Lead the development and evolution of Demandbase’s overarching brand story and specific product portfolio narratives. Ensure our messaging is differentiated, consistent, and emotionally resonant
Thought Leadership Engine: Architect and execute a high-impact thought leadership content strategy. Collaborate with executives and internal experts to turn their insights into authoritative content that shapes category conversations
Campaign Asset Creation: Direct and create high-quality, high-velocity assets for global campaigns. This includes everything from long-form research reports and white papers to short-form social copy, video scripts, and ad assets
Brand Video & Visual Content: Champion our video strategy. Lead the development of brand videos, customer testimonial pieces, and educational content that humanizes our AI and makes our technology accessible
Omnichannel Content Management: Oversee brand content for all channel types (web, social, email, events, sales enablement). Ensure all content aligns with our visual and verbal identity standards while being optimized for its specific medium
Collaborating for Impact: Work closely with the creative studio to ensure design and copy are locked in synergy. Partner with PMM and Demand Gen teams to ensure content supports specific pipeline and revenue goals
Operational Excellence: Establish editorial calendars, style guides, and feedback loops that ensure quality and speed. You will move the team from a reactive, request-driven model to a proactive, narrative-led content engine

Наши требования

8+ years of experience in brand marketing, content strategy, or creative copywriting, preferably in B2B or enterprise SaaS
Proven ability to craft differentiated, category-defining narratives. You know how to make complex tech sound simple and compelling
Strong background in developing content across diverse formats: long-form (ebooks, reports) and short-form (social, video scripts, ad copy)
Experience leading executive thought leadership programs—you know how to interview leaders and ghostwrite with a distinct, authoritative voice
Data-driven mindset: You understand how content directly influences pipeline and can use data to refine your narrative strategy
Exceptional project management skills: You can juggle multiple high-priority campaigns without losing focus on quality or brand integrity
Ability to thrive in a fast-paced environment: You are a self-starter who moves fast, embraces change, and loves to experiment with new formats
Collaborative spirit: You are comfortable working with stakeholders across the organization, from product managers to C-suite executives
Experience in the marketing and sales technology industry
Experience working with AI tools to enhance content ideation and production workflows
A strong portfolio demonstrating bold, narrative-led brand campaigns
Experience in video production or directing creative assets
Our Commitment to Diversity, Equity, and Inclusion at Demandbase
We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply!
We acknowledge that true diversity and inclusion requires ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together
Unsolicited Submissions
At Demandbase, we value thoughtful partnerships and direct connections with candidates. We’re not accepting unsolicited resumes or outreach from third-party recruiting agencies. Any unsolicited submissions will not be reviewed, and no fees will be paid

Дополнительно

Demandbase is the only pipeline AI platform that empowers GTM teams to automate growth at scale. With a unified view of data, insights, actions, and outcomes, B2B enterprises can seamlessly align and execute their account-based GTM strategies with confidence. Thousands of businesses trust Demandbase to maximize revenue, minimize waste, and consolidate their data and tech stacks – all in one platform
As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have also continuously been recognized as One of The Best Places To Work in the San Francisco Bay Area by Fortune, and One of The 60 Best Companies To Sell For by Selling Power. Our offices are located in San Francisco, New York, Austin, Seattle, India, and the United Kingdom

Технологии и навыки

react
Demandbase, Inc.
Demandbase, Inc.
USA

ГрейдLead
ЗанятостьПолная занятость
РегионСША
ФорматУдалённо
ИсточникСкрыто
Опубликовано19 авг.

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