BA/BS degree; advanced education and/or relevant coursework preferred
At least 8 years of experience in digital marketing, digital growth, performance marketing, eCommerce, or digital platform roles, preferably in B2B technology, industrial, electronics, or distribution-related industries
Strong understanding of B2B digital customer journeys, especially how engineers, buyers, and target accounts search for, evaluate, and engage with technical products and solutions online
Results-oriented, with a growth mindset and the ability and willingness to challenge the status quo
Strong project management skills
Excellent interpersonal, organizational, and leadership skills
Proven success in fast-paced and matrixed organizations
Hands-on experience with digital growth channels and tactics, including paid search, paid and organic social, engineering/community sites, component search platforms, distributor websites, and other external digital promotion channels
Experience supporting eCommerce growth initiatives, including traffic generation, product promotion, online customer journeys, digital merchandising, distributor or partner platforms, and conversion improvement
Proficient in mainstream digital platforms and tools, including but not limited to Google Ads, SEMrush or similar SEO/SEM tools, social advertising platforms, MS Office, and mainstream AI platforms and tools
Strong analytics skills to measure digital growth effectiveness, diagnose funnel gaps, and translate insights into optimization actions that improve findability, engagement, conversion, and business impact