D2L·Canada·6 дн назад
Product Marketing Manager
6 250 – 7 083 CAD
≈ 392,8 тыс.–445,1 тыс. ₽
🌍 УдалённоSeniorПолная занятость🌐 Глобал
Верх вилки на 37% ниже медианы грейда.
Наша компания
D2L is a cloud company that is modernizing education and building the Future of Work. The old models of teaching and learning are in the midst of the largest transformation in history, and D2L is at the heart of that fundamental shift. New models of teaching and learning enable a personalized, student-centric experience – and deliver improved retention, engagement, satisfaction, and results for learners of all ages – in schools, campuses, and companies.
О роли
D2L is disrupting the way the world learns, by providing the next generation learning environment and solutions to engage and inspire learners. And most importantly, by giving customers a platform that is easy, flexible, and smart. No other company provides a solution as robust and innovative as D2L. D2L has had a singular mission for 25 years and is dedicated to that same mission in the years ahe
Чем предстоит заниматься
Develop and execute go-to-market plans for products, features, services, and market initiatives across D2L’s segments
Build a strong understanding of target markets, buyers, users, customer needs, and competitive dynamics
Use market research, customer feedback, data, competitive intelligence, and AI-assisted analysis to validate opportunities and inform product roadmap, packaging, pricing, positioning, and messaging
Create and maintain value proposition frameworks that connect buyer needs to D2L solutions and clearly communicate the unique value of our products
Be the voice of the market by translating customer and competitive insights into clear recommendations for Product, Sales, Marketing, and Customer Success
Support launch planning with clear audience definition, messaging, internal readiness, enablement, campaign inputs, and success metrics
Create sales enablement tools that help customer-facing teams clearly communicate product value, differentiation, use cases, and business outcomes
Develop sales plays, battlecards, objection-handling guidance, talk tracks, product FAQs, competitive positioning, and customer-facing presentations
Use AI-assisted tools to identify enablement gaps, summarize field feedback, and improve the relevance and usability of sales materials
Partner with Sales, Customer Success, and Enablement to ensure teams are ready to sell, deliver, and support new products and capabilities
Gather ongoing feedback from internal teams to refine messaging, improve sales confidence, and strengthen go-to-market execution
Наши требования
3 to 5 years of product marketing experience, preferably in SaaS, education technology, learning technology, enterprise software, or a related B2B environment
Acumen with Artificial Intelligence tools
Proven experience positioning, messaging, and launching products across different customer segments, buyer types, or geographies
Ability to translate complex product, technical, or market concepts into clear, concise, and compelling customer-facing narratives
Strong understanding of go-to-market strategy, customer journeys, sales enablement, competitive positioning, and campaign support
Practical experience using AI tools to support research, content creation, analysis, productivity, or marketing workflows
Strong judgment in reviewing AI-assisted outputs for accuracy, quality, brand alignment, customer relevance, and responsible use
High-impact storytelling skills that connect customer challenges to product value and business outcomes
Strong presentation and communication skills, including the ability to communicate with senior stakeholders
Strong cross-functional collaboration skills and experience working with Product, Sales, Customer Success, Marketing, Creative, Communications, and Enablement teams
Excellent analytical, organizational, and project management skills
Ability to manage ambiguity, anticipate shifting priorities, and deliver high-quality work in a fast-paced environment
A growth mindset, curiosity about AI and emerging technologies, and a commitment to continuous learning and improvement
This position is to fill an existing vacancy
$75,000—$85,000 CAD
Don’t meet every single requirement? We strongly encourage you to still apply! At D2L, we are committed to creating a diverse and inclusive environment. We encourage your application even if you don't believe you meet every single qualification outlined, because we love to help our people grow and develop!
Дополнительно
Translate complex product capabilities, technical concepts, and AI-enabled features into clear, customer-focused narratives
Develop messaging frameworks, product narratives, persona-based messaging, campaign briefs, web copy, pitch decks, one-pagers, FAQs, demo guidance, and launch materials
Use AI tools to support content development, message exploration, research synthesis, editing, and versioning, while ensuring final materials are accurate, differentiated, and aligned to D2L’s brand and voice
Partner with Strategic Communications, Creative, Demand Generation, and Web teams to develop content that supports awareness, engagement, conversion, adoption, and advocacy
Support the development of customer stories, case studies, blogs, infographics, webinars, white papers, and thought leadership
Monitor market trends, buyer needs, customer challenges, competitor positioning, and changes in learning technology, SaaS, AI, and education/workforce markets
Use AI tools to support competitive research, market scans, customer feedback analysis, and synthesis of large volumes of information
Identify opportunities to strengthen D2L’s differentiation and improve how we communicate value to customers, prospects, analysts, partners, and market influencers
Share insights with Product, Marketing, Sales, Customer Success, and leadership to help inform strategy and execution
Develop dashboards and reports that deliver clear insight into product marketing activities, launch performance, campaign engagement, asset usage, and sales enablement effectiveness
Use analytics and AI-assisted synthesis to identify what is working, where messaging can improve, and how go-to-market efforts can be optimized
Measure the impact of product marketing on launch readiness, pipeline support, sales productivity, customer adoption, and market awareness
Continuously improve product marketing processes, tools, and deliverables to help the team work better, smarter, and faster
At D2L, we are dedicated to providing you with the tools to do the best work of your life. While some of our perks and benefits may vary depending on location or employment type, we are proud to provide employees with the following through #LifeAtD2L
Impactful work transforming the way the world learns
Flexible work arrangements
Learning and Growth opportunities
Tuition reimbursement of up to $4,000 CAD for continuing education through our SkillsWave Program
2 Paid Days off for SkillsWave-related activities like exams or final assignments
Employee wellbeing (Access to mental health services, EFAP program, financial planning and more)
Retirement planning
2 Paid Volunteer Days
Competitive Benefits Package
Home Internet Reimbursements
Employee Referral Program
Wellness Reimbursement
Employee Recognition
Social Events
Dog Friendly Offices Spaces at our HQ in Kitchener, Winnipeg, Vancouver and Melbourne offices
The expected base salary range for a new hire in this role is listed below. The annualized base salary offered is determined by each candidate’s relevant knowledge, skills, education, training and experience. It is aligned to ensure both internal and external competitiveness using market data for the geographic location and industry. As part of the total compensation at D2L the role may be eligible for additional benefits including a Wellness Subsidy, Equity Grants, Variable Incentive, and more
Base Salary Range
Технологии и навыки
D2L
Canada
ГрейдSenior
ЗанятостьПолная занятость
РегионКанада
ФорматУдалённо
ИсточникСкрыто
Опубликовано6 дн назад
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