Own platform-native social strategy across X, LinkedIn, TikTok, and emerging channels: define what ClickUp's voice, format, and engagement approach looks like on each, tailored to what works on that platform
Develop and execute content and engagement strategies that drive measurable growth in reach, engagement, and audience quality
Identify trends, conversations, and cultural moments worth engaging with, and move fast enough to capitalize on them
Build AI-powered systems and automated workflows to execute social strategy at scale: monitoring, engagement, response, and content distribution
Create feedback loops between social performance data and strategy; use signal to iterate what gets made and how it gets distributed
Own proactive engagement: identify and engage relevant conversations, mentions, and opportunities using AI-powered monitoring and automated response workflows
Develop automated systems that handle routine engagement while escalating high-value or brand-sensitive conversations to humans
Own execution end-to-end: strategy through measurement, with clear accountability for outcomes
Partner with content creators, influencer team, and brand to ensure systems amplify their work
Establish and report on social growth KPIs with clear attribution