10+ years of professional experience, including 4+ years in a senior leadership role driving profitable app subscription growth (ideally 1M+ subscribers)
Deep strategic expertise with a strong hands-on understanding of marketing channels (e.g., app store ads, paid social, mobile app networks), integrated campaign planning and execution, performance measurement, audience alignment, and creative best practices
Proven track record of launching paid app subscription acquisition programs from the ground up, including setting cost-per-subscription targets, developing media plans, establishing measurement frameworks, and shaping creative and messaging
Experience working at a consumer-facing tech company with a meaningful US user base (ideally 10M+ MAUs) and multiple products
Skill in developing others, not just directing them, with demonstrated improvements in collaboration, expertise, productivity, and business impact
Ability to apply first-principles thinking to break down ambiguous growth opportunities, challenge assumptions, identify the key drivers, and turn them into focused, achievable initiatives
Comfort working in resource-constrained orgs where opportunity cost and impact are key drivers for prioritization and resource allocation
High capability in analytics and measurement, including app economics (payback, LTV), incrementality/lift testing, modeling, and data analysis
Excellent communication skills — you can clearly articulate recommendations and rationale, verbally and in writing, at all organizational levels
Willingness to use AI and build effective workflows, accelerating work through AI agents