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OKX·LATAM, Hong Kong, Mexico, Singapore·15 авг.
(Senior) Product Director, Local Growth
🌍 УдалённоLeadПолная занятость🌐 Глобал
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Наша компания
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.
О роли
OKX is building local exchange businesses from the ground up across multiple emerging and high-growth markets. We are looking for a product leader who has driven a complete 0-to-1 cycle in a priority overseas market — someone who will own the product strategy and local growth playbook for a specific region or country, and be directly accountable for product competitiveness and business growth outcomes in that market This role sits at the intersection of the Local business team and Global product and engineering. You'll go deep into the local market — translating user profiles, regulatory landscapes, and competitive dynamics into product and growth strategies — while driving Global product and engineering resources to deliver locally, ensuring the product experience and competitiveness actually take off on the ground
Чем предстоит заниматься
We are not prescriptive about which specific region you've built in previously — LatAm, Southeast Asia, Turkey, MENA, or others are all relevant. What matters is that you have personally built a business in an emerging market, closed the growth loop, and can transfer that methodology to OKX's priority regions
This is a product leadership role, not a country general manager role — but you need to operate with near business-owner accountability: responsible for the region's core growth metrics and product competitiveness, not just shipping features
Own product strategy and local growth planning for a specific region or country, working across the Local business team and Global product and engineering to be directly accountable for local product competitiveness and business growth outcomes
Develop a deep understanding of local user profiles, legal and regulatory frameworks, competitive landscapes, and cultural nuances, and translate these into a comprehensive product competition strategy and channel growth strategy with clear prioritization
Continuously track the local crypto and fintech ecosystem — with a focus on global players and regional leaders across exchanges and fintech — as well as macro factors such as inflation, currency depreciation, and cross-border remittance demand that shape user trading behavior
Own the end-to-end local product experience and competitiveness, covering onboarding, fiat deposit, market analysis, trading, and earn — the core stages of the user journey
Build a comprehensive local product feedback loop — from user behavior data and funnel analysis, to local user feedback collection — to identify key bottlenecks and high-leverage opportunities in conversion, retention, and engagement, and drive iterative improvement
Adapt to local market characteristics (inflation-driven demand, competitor switching costs, payment method preferences, etc.) to reduce drop-off from registration to first trade and shorten time-to-first-trade
Наши требования
0-to-1 business building and growth experience in an emerging market (e.g., LatAm, Southeast Asia, Turkey, MENA, or similar) — you can clearly articulate the regional metrics you owned and the business outcomes you delivered. You held a product, strategy, or growth role during the early stage of an international expansion at a tech company or at a high-growth local champion in the region
Comprehensive business growth and user growth methodology — you have fully owned a user funnel (acquisition → activation → retention) and can speak to results with data: CAC, activation rates, D7/D30 retention, LTV, reactivation. Your work was growth experimentation and product intervention, not just media buying
Strong product management capability — you can define product strategy and success metrics, prioritize a roadmap, drive A/B testing, and collaborate with product and engineering to deliver. This is a product leadership role, not a GM or pure growth marketing role
Proven cross-functional collaboration — able to drive alignment across teams (design, engineering, data, commercial), manage external partnerships, and navigate regulatory conversations. Effective at aligning resources between Local and Global organizations
Deep local market knowledge and an established local network — you understand local user behaviors, payment ecosystems (e.g., PIX, SPEI, Mercado Pago, UPI, GCash, DANA, M-Pesa, depending on region), regulatory environments, and competitive dynamics. You have partners, KOLs, and industry relationships in the region that you can activate
Consumer product management experience in fintech, crypto, or trading preferred. Candidates with experience managing or mentoring product teams will be considered for the Senior Product Director level
Excellent written and verbal communication skills in English. Proficiency in Mandarin is a strong plus for effective collaboration with HQ teams
Proficiency in a local language relevant to the target region (Spanish, Portuguese, Bahasa Indonesia, Arabic, Turkish, etc.)
Crypto exchange product experience — spot/derivatives trading, order types, fee structures, token listings, and fiat on/off-ramp flows
Familiarity with local payment rails and fiat-to-crypto conversion flows in emerging markets
Hands-on trading experience in FX, equities, or crypto
Мы предлагаем
Competitive total compensation package
L&D programs and Education subsidy for employees' growth and development
Various team building programs and company events
Wellness and meal allowances
Comprehensive healthcare schemes for employees and dependants
More that we love to tell you along the process!
Дополнительно
Work with local teams to identify effective user acquisition channels; lead the discovery, introduction, integration, and scaling of high-impact channels
Leverage your local network — KOLs, fintech partners, payment providers, regulatory contacts — to accelerate market entry and growth
Collaborate closely with regional BD, Marketing, Operations, and Global product and engineering to ensure product initiatives align with local growth objectives
All official OKX vacancies are published on this website. While roles may appear on selected third-party platforms from time to time, information on other sites may be inaccurate or outdated. If in doubt, please apply directly through our official careers website
Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to OKX's Candidate Privacy Notice
Технологии и навыки
OKX
LATAM, Hong Kong, Mexico, Singapore
ГрейдLead
ЗанятостьПолная занятость
РегионЛатинская Америка, Гонконг, Мексика, Сингапур
ФорматУдалённо
ИсточникСкрыто
Опубликовано15 авг.
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