At its core, the AI Strategy Consultant role centers around driving marketing strategy and transformation in enterprise organizations
Today, most marketing communications are planned weeks in advance on a calendar based on dates and internal priorities. Each email, push, campaign takes 3-5 people and dozens of steps to create. Our customers come to us looking to transform the way they do marketing: using AI agents to rapidly learn about consumer preferences and deliver highly effective marketing and product experiences to each customer 1:1
As an AI Strategy Consultant, you are the trusted technical–strategic partner for our AI Decisioning customers. You own the bridge between what the product can do and what the customer’s business needs — from discovery through go‑live and expansion
You’ll work with as a part of a driven and creative team of ML + product engineers, product designers, and other Strategy Consultants to deploy new use cases with the largest customer-facing brands in the world. Your mission is to uncover the most impactful use cases for our customers, understand the insights that are derived from the decision engine, and recommend to our customers new campaigns or adjustments to achieve greater outcomes
You’ll immerse yourself in our customer’s marketing organization. You’ll partner with customer teams and explore the data, and plunge into the product landscape to help us scale. The problems you’ll work on require a curious and analytical approach, sharp product intuition, and the ability to use insight to improve decisions
No two days are the same, but you can expect to
Own all phases of AI Decisioning use case delivery working alongside Hightouch engineers, customer executives, marketers, and IT stakeholders
Run design sessions with customers to decide on and document use case requirements and improvements
Champion delivery & project management excellence through development of process playbooks and best practices
Proactively identify, escalate, and mitigate potential project risks
Build relationships with key stakeholders at Hightouch customers
Participate in driving the AI Decisioning product strategy