Experience with Smartly, Sprinklr, or other AI-enabled advertising, automation, reporting, QA, or ad operations tools
Working knowledge of paid search and how paid social fits within broader cross-channel media planning
Proficiency in helping teams adopt AI-enabled workflows, automation, or process improvements
Familiarity across additional media channels such as programmatic, retail media, influencer, lifecycle/email, SEO, or broader media strategy
Experience contributing to new business pitches, strategic audits, or account growth planning
Prior agency experience in an AOR-style model or with integrated, cross-functional client teams
7+ years of experience in paid media, with deep expertise in paid social strategy, buying, optimization, measurement, and client leadership
Strong hands-on experience across Meta and TikTok, with additional experience across platforms such as
Pinterest, Snapchat, LinkedIn, Reddit, and/or X
A background in supporting ecommerce and/or CPG brands, ideally in fast-moving environments with aggressive acquisition, revenue, efficiency, or growth goals
Full-funnel paid social experience across awareness, consideration, conversion, retention, creative testing, and measurement
Working knowledge with advanced measurement approaches such as incrementality testing, geo testing, brand lift, conversion lift, media mix modeling, and creative experimentation frameworks
Ability to lead strategic client conversations, build trusted relationships, navigate ambiguity, and make clear recommendations under pressure
History of managing and developing direct reports, including coaching, feedback, performance management, and career development
Strong cross-functional collaboration skills and the ability to partner effectively with paid search, client strategy, creative, analytics, programmatic, and other media teams
Ability to move fluidly between strategy and execution, including stepping into platform work when the account or team needs it
Excellent verbal, written, presentation, and storytelling skills
Strong analytical thinking, attention to detail, and ability to turn data into actionable strategy