Sr Brand Designer - Brand Foundations

🌍 УдалённоSeniorПолная занятость🌐 Глобал

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Наша компания

Payward is building the financial infrastructure on cryptorails that enables people to own the power of their money. Millions of people across 100+ countries encounter that mission through our brands including Kraken, Krak, NinjaTrader, Breakout and many more. The Brand Foundations team makes all of it coherent: the brand guidelines, brand architecture, AI-native brand ops, templates, assets, and systems that every product pod draws from. This role sits at the center of that. You're the standard-setter. The person who makes it easier for every pod to ship great brand work by giving them better tools, clearer guidance, and a higher bar to aim for.

Чем предстоит заниматься

Own and evolve the core brand system: brand guidelines, component libraries, templates, and asset libraries that product pods rely on every day

Raise brand quality across pods. Not by policing, but by showing the way. You build the resources and create the conditions for others to do their best brand work

Develop and maintain visual identity standards across Payward's portfolio of brands, keeping them coherent as products grow and evolve

Define and document how our brand should behave across emerging surfaces, AI generated outputs, motion and new product categories. Before ambiguity becomes inconsistency

Collaborate with pod designers, marketers, and product partners to understand where the system is breaking down and fix it at the root, not the symptom

Translate complex concepts i.e. crypto rails, onchain finance, institutional trading; into clear, usable brand guidance that non-brand specialists can apply with confidence

Lead design reviews with a constructive, generative approach: your feedback opens doors, it doesn't close them

Stay ahead of how design tools (including AI) are changing creative practice, and shape how Payward's brand system adapts

Наши требования

Deep experience as a brand designer in agency, in-house, or both. With a track record of building and evolving systems, not just executing within them

Systems thinking as a default mode. You see patterns, spot structural problems, and solve for the whole rather than the instance

Strong experience with motion or working alongside motion designers; comfort with the full range of digital brand touchpoints

Brand identity expertise: you understand how visual systems create meaning, trust, and recognition at scale

Strategic affinity — you're comfortable working upstream of execution, helping define what the brand should stand for before anyone opens Figma

A strong communicator who can articulate brand decisions clearly to designers, PMs, marketers, and leadership alike

A portfolio showing not just craft, but judgment: clear visual systems, coherent brand thinking, and evidence that your work made others' work better

Mastery of Figma and Adobe Creative Suite; fluency with how design tooling, including AI, is reshaping brand practice

Genuine curiosity about crypto, technology, and what financial ownership means for individuals around the world

Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis

Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution

We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance

Our commitment

Payward is powered by people from around the world and we celebrate the diverse talents, backgrounds, contributions, and unique perspectives that everyone brings to the table. We hire based on merit, seeking out people with the right abilities, knowledge, and skills for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgeable about crypto

We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Results are considered alongside experience and interviews, and are not the sole basis for any employment decision

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Технологии и навыки

figma

leadership

creative

Kraken

Bulgaria, Canada, Cyprus, Czechia, Hungary

ГрейдSenior

ЗанятостьПолная занятость

РегионКолумбия

ФорматУдалённо

ИсточникСкрыто

Опубликовано22 авг.

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