Design and optimize Marketing Operations data architecture across Salesforce, Marketo, Snowflake, Hightouch, Clay, and the broader MarTech ecosystem
Own the Marketo-to-Snowflake data sync: audit field mappings, identify gaps and redundancies, and partner with Data Engineering to remediate
Redesign segmentation architecture so audience definitions are consistent, maintainable, and scalable across platforms and regions
Improve lead routing, audience activation, and operational workflows to strengthen lifecycle performance and marketing data governance
Lead MarTech stack health and rationalization: assess platform utilization against cost, flag consolidation opportunities, and deliver renewal-readiness recommendations
Partner with GTM Engineering and Data Engineering to design, validate, and implement scalable technical solutions
Troubleshoot complex platform, integration, and data quality issues to improve system reliability and operational performance
Establish technical standards and governance that support future automation and AI capabilities
Complete a Marketo-to-Snowflake field-level sync audit and deliver a remediation plan that strengthens data quality and platform reliability
Deliver a segmentation and audience architecture that is consistent and maintainable across Marketo, Snowflake, and regional teams
Improve lead routing, lifecycle architecture, and marketing data governance
Deliver a MarTech stack health assessment with rationalization recommendations and at least one consolidation decision executed
Establish technical standards that enable future automation and AI initiatives