Product Content Specialist

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Наша компания

Headquarters: São Paulo, SP Marketing at TRACTIAN

О роли

The Marketing team at Tractian crafts the narrative, defines messaging and positioning, and translates our groundbreaking products and features into tangible customer benefits. Our cross-functional team, spanning Product Marketing, Customer Experience, Growth, Branding, and Events, is dedicated to acquiring new customers and possesses a deep understanding of the business. We collaborate closely wi

Чем предстоит заниматься

Plan and execute enablement initiatives for new feature launches, ensuring each release is supported by clear, high-quality assets

Translate product requirements, technical specifications, and engineering context into clear narratives and actionable enablement materials

Create high-quality product launch and feature content end-to-end, including scripting (launch videos, guided demos, and feature explanations), capturing product screens and building realistic demos, producing voiceovers, editing videos, and developing visual assets that clearly showcase functionality and value. Adapt launches into multiple formats - such as video, written content, FAQs, internal announcements, and training materials - while supporting Customer Enablement teams when needed

Publish and maintain enablement assets across the appropriate channels, ensuring consistency in naming, versioning, and distribution

Create complementary materials such as one-pagers, FAQs, quick guides, walkthroughs, GIFs, lightweight decks, and internal reference content

Support internal communication around new feature launches, helping customer-facing teams understand feature value, ideal use cases, and main workflows

Collect feedback on asset consumption, clarity, and effectiveness to improve future launch enablement efforts

Manage a backlog of enablement assets by launch priority, impact, and release timing

Define and maintain quality standards for demos, screenshots, scripts, videos, and other feature-related materials

Help build and maintain a reusable repository of enablement materials organized by product and feature

Measure the consumption and effectiveness of enablement assets to identify what drives understanding and adoption

Identify recurring knowledge gaps and suggest improvements to how product changes are communicated across the organization

Use tools such as Intercom and Arcade to set up in-product tours and guided product experiences that support feature adoption

Наши требования

3+ years of experience in product enablement, product education, customer education, product marketing, or similar roles focused on explaining SaaS functionality

Previous experience creating enablement or educational materials for SaaS products and new feature launches

Strong experience explaining product functionality clearly to both technical and non-technical audiences

Hands-on experience producing product content end-to-end, including scripting, screen recording, voiceover, editing, and publication

Strong video editing skills and the ability to independently create polished, engaging product videos

Experience working cross-functionally with Product, Engineering, Marketing, Customer Success, and Support teams

Strong organizational skills with the ability to manage multiple launch timelines, content formats, and priorities simultaneously

High attention to detail and commitment to content quality, consistency, and technical accuracy

Familiarity with Intercom or similar platforms for setting up product tours, in-app guidance, and feature adoption flows

Comfortable working in a fast-paced, high-growth environment with evolving product priorities

Self-starter with strong ownership and the ability to take projects from idea to final delivery with minimal oversight

Experience in B2B SaaS product enablement, customer education, or feature launch communications

Experience with prompt engineering and AI tools usage - it's awesome if you're an AI enthusiast

Experience creating content for product adoption, release enablement, or internal go-to-market readiness

Familiarity with video, audio, and visual content production tools such as Premiere Pro, Camtasia, Loom, Descript, Screen Studio or similar platforms

Experience working closely with Engineering Managers or product development teams on feature communication

Experience creating in-app onboarding flows, product tours, or guided experiences for newly released features (using Intercom or similar feature)

Tractian

ГрейдMiddle

ЗанятостьПолная занятость

ФорматУдалённо

ИсточникСкрыто

Опубликовано19 авг.

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