Lead the design and execution of paid media creative (static, video, and UGC-style ads) from concept to delivery across Meta, TikTok, Google, and other acquisition channels
Create high-performing assets for acquisition initiatives (ad creatives, landing pages, funnels) optimized for click-through and conversion
Define and improve creative testing frameworks, design guidelines, and workflows that enable rapid iteration and volume for performance marketing
Collaborate with paid media, data, and product teams to align creative with acquisition KPIs (CTR, hook rate, CPA, ROAS)
Design conversion-focused landing pages with strong UI/UX principles to maximize new-customer conversion
Generate innovative creative concepts and angles that improve top-of-funnel performance and lower acquisition costs
Ensure brand consistency across all acquisition touchpoints while adapting to platform-native formats
Provide feedback, coaching, and direction to elevate creative output and testing velocity
AI-first mindset: advanced user of Gen AI models (GPT 2, Nano banana 2, etc)
Background in graphic design, visual communication, or UI/UX, with 2+ years of experience designing for email marketing and retention-driven experiences
Proficiency in Figma and Adobe Creative Suite, with hands-on experience building emails within an ESP (e.g., Klaviyo)
Solid understanding of responsive email design and UI/UX principles applied to landing pages and collections
Ability to work within and maintain design systems and brand guidelines across multiple touchpoints
Comfortable reading engagement and conversion metrics (open rate, CTR, conversion) to inform design iteration
Strong collaboration skills, with experience partnering with marketing, data, and product teams
Attention to detail and ability to translate briefs into on-brand, high-performing creative under tight timelines
Experience in AI-powered design tools and automations to improve speed and scalability