Maven Consumer is building its paid acquisition engine from the ground up, and great performance marketing is only as strong as the creative that fuels it
The Creative Strategist serves as the connective tissue between data and production: the person who identifies what’s converting, understands why, and translates those insights into briefs that move metrics
This is a highly cross-functional role sitting at the intersection of performance marketing, brand, and content. You’ll work closely with the Performance Marketing Manager and partner with Maven’s brand team, creators, and external agencies to build a rigorous, always-on creative testing engine. As targeting advantages continue to erode and AI reshapes how creative is produced and distributed, this role becomes increasingly critical—differentiation now comes from strategy and message quality, not asset volume alone
This is a remote role open to candidates based in the United States, with a strong preference for those in San Francisco
Own the creative strategy for paid acquisition, developing and maintaining a weekly and monthly brief cadence across Meta, TikTok, and other paid channels; treat brief quality as the highest-leverage part of the job
Translate performance data into creative direction by analyzing what’s working across hook rate, hold rate, CTR, and CVR, and turning those learnings into actionable briefs
Own creative from brief through execution, working directly with designers, editors, and AI platforms to bring concepts to life
Write platform-native UGC scripts and collaborate with creators, talent, and editors to ensure authenticity, narrative clarity, and optimized calls to action
Use AI creative tools (video generation, copy iteration, image tools) to generate and test ad variants at speed, increasing creative velocity and expanding test coverage
Develop a systematic approach to creative testing: hypotheses, angles, hooks, and structured experiments focused on acquisition efficiency and conversion
Maintain consistent creative volume to support scaling paid budgets, owning the operational layer (asset library, naming conventions, agency handoffs) that enables speed and scale
Build and maintain a competitive creative intelligence practice, staying current on what’s working in the market, particularly in health and wellness
Own UGC and influencer creative strategy, including frameworks for sourcing, briefing, scripting, and testing creator content as a performance channel
Ensure all creative output meets healthcare advertising guidelines and platform policies