Build and execute 1:few and 1:1 ABM campaigns for North America Strategic Accounts
Own campaign strategy, messaging, content, tactics, timelines, and execution plans
Partner with sales to align on target accounts, opportunity strategy, pipeline goals, and account priorities
Share accountability for pipeline generation and opportunity acceleration with sales teams
Develop account-specific and segment-specific messaging aligned to customer challenges and ChargePoint solutions
Create engaging ABM programs and field experiences that drive account engagement and progression through the buyer journey
Plan, host, and participate in executive dinners, roundtables, roadshows, regional events, luxury experiences, and other high-touch programs
Analyze account engagement, campaign performance, pipeline contribution, and optimization opportunities
Test and refine messaging, channels, offers, formats, tactics, and experiences to improve performance
Monitor market trends, customer needs, competitive dynamics, and ABM best practices
Collaborate cross-functionally with sales, product marketing, content, digital marketing, events, partner marketing, and leadership teams
7+ years of experience in ABM, field marketing, demand generation, or enterprise marketing
Proven experience building ABM programs for enterprise or strategic accounts
Experience planning and executing executive-level field programs, including dinners, roundtables, regional events, roadshows, and other high-touch customer experiences
Hands-on experience using AI tools such as Claude for account research, personalization, messaging development, campaign creation, and content development
Strong understanding of enterprise buying committees, buyer personas, complex sales cycles, and account-based selling motions
Strong writing, communication, collaboration, and project management skills
Strong analytical and data-driven decision-making capabilities, with the ability to evaluate performance, identify insights, and optimize programs
Creative, proactive, resourceful, and comfortable operating in a fast-paced, high-accountability environment
Functional expertise in Account-Based Marketing (ABM), Field Marketing, Demand Generation, Enterprise Marketing, Campaign Strategy, Pipeline Development, Opportunity Acceleration, and Strategic Account Engagement
Location
Remote – United States
If there is a match between your experiences/skills and the Company needs, we will contact you directly
Applicants only - Recruiting agencies do not contact