Personally produce ad creatives — concepts, hooks, scripts, and finished assets — alongside the team. This is a producing lead role, not a coordination role
Own end-to-end ad creative production execution across all formats (static, video, UGC, motion, AI-generated creatives)
Act as the final approval authority for all creatives before testing or launch
Ensure all creatives meet
Brand and visual standards
Pixel perfect design
Platform-specific best practices and compliance requirements for Meta, Snapchat, and Google
Clear UI / visual hierarchy
Performance-oriented execution
Provide continuous written feedback to producers and designers throughout the production process
Ensure feedback is
Clear
Specific
Actionable
Actively guide creatives while they are being produced, preventing rework and quality regressions
Uphold a consistently high creative bar across all outputs
Lead ideation and conceptualization of new ad creatives
Translate strategic direction and performance insights into creative briefs
Stay current with AI-driven creative tools, formats, and industry trends
Work closely with User Acquisition Managers to understand creative performance signals
Incorporate performance feedback into creative improvements and future concepts
Support testing strategies by delivering clear, test-ready creative variations
Continuously research competitor creatives across consumer tech markets
Benchmark creative quality, formats, hooks, and execution approaches
Act as the execution bridge between
Producers and designers
User Acquisition Managers
Ensure alignment, clarity of expectations, and smooth handoffs across teams
Provide regular updates to the management of the company
Creative pipeline status
Production velocity
Quality consistency
Take ownership of creative execution outcomes and continuously raise standards