Product-led growth experience. This is mandatory. You have owned a PLG funnel metric — activation, conversion, retention, or acquisition — and moved it, in a product real users adopted without a salesperson
A track record as an all-around excellent PM: you set direction, you decide under uncertainty, you ship, and you can show the outcomes
The instinct and ability to build. You are technical enough to prototype, to reason about engineering tradeoffs, and to do your own analysis rather than wait on someone else's
Proven ability to stand up a complete system from scratch — the rhythms of business, the reporting and optimization, the experimentation platform — yourself or in-house, or by researching and deploying the right tools
Genuine AI fluency, judged by what you produce, not what you claim. You have built AI into your workflow past the first demo, you verify what it gives you, and you have a point of view on where it is still wrong
The judgment to distrust a number before you build on it. You ask whether a metric is real or an artifact of how it was measured, as a reflex
Clear communication with executives: you lead with the decision, hold your method in reserve, and hold up under pushback without either caving or digging in
Experience with a developer or API product, and fluency in how developers adopt SDKs and APIs
A view on how AI coding agents change discovery and integration, and what it means to have an agent as your user
A computer-science or engineering background, or a history of shipping your own side projects
Experience with the tools we use — Superset, Heap, GrowthBook, and the like
Time in a company that ran both a PLG and an enterprise motion, and understood how they feed each other
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