Design, build, and own growth surfaces across the mobile funnel — install, activation, onboarding, lifecycle, conversion, retention, and paid upgrade moments — on Android
Lead experiments end-to-end, from hypothesis and instrumentation through implementation, analysis, and rollout, shipping many in parallel despite app release cadence. Build the flag-driven and server-driven patterns that let us test without waiting on a store release
Own in-app purchase and paywall surfaces: billing integrations, subscription and credit purchase flows, entitlement correctness, and pricing and packaging experiments
Build push and lifecycle notification experiences that earn their opt-in — permission prompts, targeting, timing, deep links back into the right task, and the instrumentation to prove they drive retention rather than churn
Make cross-platform surfaces feel native. Partner with web and design engineers so onboarding, upsells, and in-task nudges are consistent across web, iOS, and Android
Partner with rest of Growth to optimize app store performance and attribution
Hill-climb on the metrics that matter: install-to-activation, D1/D7/D30 retention, notification opt-in and engagement, paid conversion, and habit formation, instrumented with clean data and trustworthy experiment readouts
Partner closely with Product, Design, Data Science, Monetization, Marketing, and the core Mobile team to translate behavioral signals into durable product surfaces