CVM/ Lifecycle Marketing Lead (US b2c subscription SaaS only)
RemoteCVMFull timeDescription
CVM Lead (US Market)
Location: Remote
Job Type: Full-time
About
is a vertical AI agent that automates job search for professionals in the US market. We find, tailor, and apply to jobs on behalf of thousands of paying subscribers — at scale and with precision. We operate a subscription model with monthly and longer-term tiers, plus paid add-ons. We're entering a phase where deeper customer value management — not just acquisition — is the single biggest unlock for profitable growth.
Why This Role Now
We are spending efficiently to acquire users — but a substantial portion of revenue is left on the table after the first purchase. Reg→Purchase conversion is below where it should be. Rebill rates erode quickly past month one. Add-on attach is minimal. Our reactivation engine is currently offline. We've been operating an email-only CRM on a platform that doesn't return analytics through its API.
That ends with this hire. This is a role for someone who has already done the transformation we need: turning a basic broadcast CRM into a measurable CVM function that drives incremental revenue across email, SMS, and web push — on the US market specifically.
What You'll Own
Funnel Conversion
•Drive Reg→Purchase conversion through triggered post-quiz, paywall-abandonment, and onboarding sequences across email, SMS, and web push.
•Own first-purchase activation across the first 7 days.
Retention & Rebill
•Differentiate renewal sequences by plan tier (1 / 3 / 6 month).
•Build pre-cancel intervention flows — pause offer, plan-switch, value reminder — using captured cancel reason.
•Move the dial on month-1 rebill rate, the single most leveraged metric in our subscription economics.
Reactivation
•Build the reactivation engine for the cancelled cohort — across email and SMS, personalized by cancel reason and tenure.
•Recover revenue from a base that is currently dormant due to deliverability issues.
Add-on Monetization
•Own the CRM-driven path to add-on products (Resume Review, Resume Builder): timing, segmentation, copy, channel.
Channel & Tooling
•Lead the migration off our current ESP onto our chosen omnichannel platform (Maestra is the current candidate; is the alternative).
•Recover and maintain email domain reputation.
•Stand up SMS as a first-class channel — including US compliance (TCPA, A2P 10DLC).
•Stand up web push and orchestrate cross-channel flows (email → SMS → push cascades).
Measurement
•Implement incremental measurement with holdouts on every flow. We don't want activity reports — we want incremental revenue, attributable and defensible.
Expected Outcomes
First 3 Months
•Email deliverability restored to historical baseline.
•Reactivation campaign launched with measurable incremental conversion against a holdout.
•Differentiated renewal flows live for 1 / 3 / 6 month plans.
•Decision (signed off with enginee