As a Principal Product Designer, you are the senior-most design authority on the team. You are a visionary with the ability to execute swiftly, articulating solutions that don't just improve the status quo but redefine it. This is an IC9-level role, meaning you operate with exceptional autonomy to drive strategic change across multiple countries and functions
You will be the guardian of our "purple" identity, responsible for defining 0-1 experiences and elevating the level of craftsmanship across our entire global product. From leading the next generation of our illustration system to architecting the core interaction patterns of our homepage, your work will set the technical and aesthetic foundations that millions of people interact with daily. You are a consultant to leadership, a mentor to the guild, and a pioneer of design excellence
Define the Vision: Lead the creation of 0-1 product experiences, setting a high bar for concept and quality that inspires the entire design organization
Evolve the Visual Identity: Spearhead the global transition to our new illustration system. Define scalable guidelines that move us from current standards to a unified, global language
Architect Core Interactions: Define the structural patterns and widgets for the Nu homepage. Deliver production-ready specifications that bridge the gap between high-level design and engineering execution
Unify Global Design: Eliminate fragmentation across Brazil, Mexico, and Colombia. You will create a cohesive design language that feels like "one Nu" while intelligently allowing for local market flexibility
Drive Strategic Roadmap: Act as an advisor to business leadership, translating organizational strategy into a tangible design roadmap and removing blocks to ensure a world-class user experience
Mentor and Influence: Act as an ambassador for design craft. You will coach senior design leaders and foster a culture of open communication, empathy, and continuous improvement
Master AI & Innovation: Identify breakthrough opportunities to integrate AI into the design workflow and product experience, ensuring ethical standards and user trust are always prioritized