Develop and execute the global RTB growth strategy
Define strategies for scaling high-quality SSP traffic, DSP partnerships, and Ad Exchange integrations
Analyze Programmatic market trends and implement industry best practices
Identify new business opportunities and improve overall RTB performance
Build, develop, and scale the RTB Department
Establish an effective team structure, operational processes, workflows, and performance standards
Lead Team Leads and support them in resolving complex operational cases
Mentor team members through regular one-to-one meetings and performance reviews
Provide ongoing feedback on priorities, daily plans, and results
Personally source and develop strategic partnerships with SSPs, DSPs, and Ad Exchanges
Build and manage relationships with top-tier supply and demand partners
Improve partner performance and optimize commercial and operational cooperation
Reduce discrepancies and increase transparency across partnerships
Ensure the quality of traffic received from SSP partners
Implement and optimize anti-fraud solutions and traffic quality controls
Collaborate with Moderation and Technical teams to investigate and resolve traffic quality issues
Monitor and maintain compliance with demand partner requirements
Own the full operational funnel of the RTB Department
Develop, monitor, and continuously improve departmental KPIs
Ensure operational plans are executed and business targets are achieved
Analyze deviations from plans and implement corrective actions
Collaborate closely with Product, Demand, Traffic, Optimization, Finance, and Technical teams
Translate partner feedback and market needs into product and operational improvements
Prepare daily operational reports, including plan-versus-actual analysis, key issues, and proposed solutions