You start from the problem, not the pixels. You can tell the difference between a screen that looks finished and an experience that actually works — and you care far more about the second. You've shipped things that were beautiful and still failed, and you don't want to repeat that
You lead through the work, not from a distance. You don’t need to be the person designing every screen, but you can raise the quality of a solution through sharp critique, clear product judgment, strong examples, and a deep understanding of what good design looks like in practice
You prove it with users. Your own taste isn't enough for you. You put work in front of the people who'll use it, watch where they get stuck, and you've changed or killed your own ideas because the evidence said so. "I think it's good" isn't the bar — "it solved the problem" is
You think in behavior, not just interfaces. You understand why people do what they do — the habits, the anxieties, the shortcuts they take when no one's watching. You design around real human psychology, not idealized flows. This matters now; it matters even more as AI reshapes what an interface even is — from screens people click through to systems that adapt, anticipate, and respond. You're energized by that shift and already thinking about what design means when the product starts meeting the user halfway
You've led design for a real product. Not a portfolio of concepts — something people depend on day to day, ideally complex and multi-user, where a wrong call has real consequences. You've owned a significant product area end to end
You've grown designers and raised the bar for the function. You've managed, coached, or developed strong designers, set a high standard through the work itself, and left teams better than you found them
You can show impact, not just artifacts. You can point to a problem you took on and what changed because of it — steps removed, confusion gone, time handed back, a number that moved
AI is part of how you work — how you think, prototype, and lead. Not a tool you're still making your mind up about
You don't need to come from healthcare, and you don't need to tick every line above. If most of this sounds like you and you've got work to show for it, we want to see it
Why now
We’re rethinking design in this area from scratch. No inherited decisions to defend, no incumbent way of doing things to protect. The scope will grow with you
Our ambition: 1 billion patient visits supported every year within the next decade. Every unnecessary step removed, every moment of confusion eliminated — it compounds
Show us your portfolio. We care about how you think
What success looks like
Six to twelve months in, here's what "good" looks like
The goals move. The doctors and clinics using what your team builds get through their day with less friction — fewer steps, fewer support tickets, more time with patients. You can name the outcomes you're driving and show real progress against them
The experience is something people stop noticing — not because it's plain, but because it just works. You've spent real time with doctors, you know exactly where it breaks today, and those broken parts are getting fixed and validated with the people who live in the product, not signed off in a review
You know what's working and can prove it. You don't wait for someone else to tell you whether a release landed. You've built a habit — in yourself and your team — of closing the loop: what did we ship, what changed, what didn't. You're comfortable with product metrics, you pull your own data or pair with analysts who do, and you use what you learn to decide what to do next, not just to report what happened
You've built a team that ships value and wants to stay. The designers you hire are doing the best work of their careers, they own their problems end to end, and they're shipping things that matter instead of polishing things that don't. The bar is high and the team is energized by it, not worn down