Чем предстоит заниматься
Embed deeply with the Marketing organization as a trusted partner, identifying opportunities to improve performance and drive growth
Define, track, and evolve core metrics across marketing and business functions, building scalable dashboards and reporting frameworks that enable data-driven decision-making
Design, implement, and evaluate models (multi-touch attribution, marketing mix modeling, incrementality) for comprehensive Marketing Channel and Campaign performance and contribution
Translate complex analyses into compelling stories, delivering clear recommendations to cross-functional partners and executives
Partner with Marketing, RevOps and GTM System, to co-develop data infrastructure, ensuring robust pipelines, reliable data sources, and scalable systems that power analytics and modeling
Lead cross-functional analytics initiatives that synthesize competitive dynamics, customer feedback, and market trends into actionable opportunities for the business
Champion a data-informed culture by establishing best practices, mentoring peers, and shaping the strategic role of data science at Harvey