We're hiring a System Architect to build the engine behind our full-funnel lifecycle programs across Creator, Enterprise, and Developer segments. This is not a marketing technologist role — we're not looking for someone to maintain the stack. We're looking for someone to design the machine that runs on it
The core challenge: today, every new industry, segment, or language means another fork — another campaign tree, another set of manual sequences to maintain. Your job is to make those parameters instead. You'll architect a lifecycle system where launching a new vertical in a new market is a configuration change, not a rebuild, and where onboarding, nurture, upsell, and ABM programs compose from shared logic rather than duplicated effort
You'll be both architect and operator — defining the data model and segmentation logic underneath the journeys, then shipping them. You'll work closely with Product Marketing, Growth, and Data, and you'll scope engineering support rather than queue behind it. This is a build year: you're inventing the system, not inheriting one
Architect a parameterised lifecycle system where new industries, segments, and languages are configuration, not new campaign trees
Design and launch onboarding, nurture, and upsell campaigns across Creator, Enterprise, and Developer segments
Prototype and ship your own integrations and logic; you scope engineering help, you don't queue behind it
Own lifecycle touchpoints across channels with clear, measurable goals
Build multilingual nurture flows that scale globally, maintaining message quality and performance
Set up and manage robust A/B testing plans and track performance across the full funnel
Own the reporting framework for lifecycle marketing; define success metrics and communicate learnings
Build ABM infrastructure for targeted, account-level nurture and retention programs
Partner with the design and engineering teams to deploy campaigns that require light integration or tech support
Bring structure and governance to lifecycle strategy—ensuring data hygiene, segmentation accuracy, and QA rigor