🚀 Head of Optimization | Remote / Hybrid / Office 🚀
We're looking for an experienced Head of Optimization to build and lead a newly established Optimization Department within a global Ad Network. This is a high-impact leadership role focused on building scalable optimization processes, developing the team, improving advertiser performance, and increasing spend across the company’s proprietary traffic sources. Unlike traditional Media Buying, this function works with the Ad Network’s own advertising inventory. Your mission will be to transform the department into a high-performing business unit that consistently delivers advertiser KPIs, improves traffic monetization, and drives long-term advertiser retention.
✔️ Salary: Competitive, based on experience
✔️ Format: Full-time, Remote / Hybrid / Office. Worldwide, with offices in Prague and Warsaw
✔️ About the Company
We are an international full-service media buying and advertising company developing our own AdTech products. Our global team brings together professionals from across Europe and beyond, with extensive expertise in digital advertising, programmatic technologies, performance marketing, and traffic monetization. The Optimization Department has recently become an independent business unit after evolving from the Media Buying team and will play a key role in the continued growth of the Ad Network.
✔️ Key Responsibilities
•Build and scale the newly established Optimization Department
•Define the department’s optimization strategy, structure, and development roadmap
•Lead, mentor, and develop Team Leads and Optimization Specialists
•Establish scalable processes, performance standards, KPIs, and best practices
•Build a proactive, analytical, and ownership-driven team culture
•Own the optimization strategy across advertiser campaigns
•Analyze campaign performance and identify opportunities for growth and improvement
•Increase advertiser spend while ensuring campaigns consistently meet agreed KPIs
•Launch, optimize, and scale campaigns across proprietary traffic sources
•Improve campaign profitability, efficiency, and long-term sustainability
•Work closely with Account Managers to maximize advertiser performance and retention
•Partner with Publisher teams to balance advertiser KPIs with traffic monetization
•Connect advertiser demand with publisher supply across the Ad Network
•Monitor traffic quality and support fraud prevention initiatives
•Improve advertiser retention through stable and sustainable campaign performance
•Collaborate with Product, RTB, Publisher, Demand, Marketing, and Account Management teams
•Translate optimization needs into product and technical improvements
✔️ Key Qualifications
•Proven leadership experience as Head of Optimization, Head of Media Buying, Optimization Team Lead, or in a similar AdTech role
•Strong experience working with proprietary traffic sources within an Ad Network
•Experience working with both adverti