Develop and execute Keyfactor’s marketplace growth strategy across AWS Marketplace, Microsoft commercial marketplace, and selected strategic ISV ecosystems
Establish measurable business plans and objectives for marketplace revenue, pipeline creation, co-sell activity, partner enablement, funding opportunities, campaigns, and strategic events
Build and maintain influential relationships across AWS, Microsoft, and selected ISV sales, marketplace, alliance, marketing, channel, and executive organizations
Drive Keyfactor’s attainment and maintenance of relevant hyperscaler partner programs, marketplace capabilities, and designations in collaboration with applicable internal teams
Partner with Keyfactor sales leaders and account executives to identify marketplace opportunities across new customers, existing customers, renewals, and expansion opportunities
Lead account mapping, co-sell activity, field engagement, and joint go-to-market execution across Keyfactor, hyperscaler teams, ISV partners, Channel Account Managers, and Strategic Partners
Identify applicable committed cloud-spend programs, marketplace procurement options, partner funding, incentives, account intelligence, and other mechanisms that can improve sales velocity and win probability
Coordinate private offers and marketplace transactions across Sales, Channel, Finance, Legal, Operations, and Deal Desk, ensuring applicable pricing, partner economics, terms, billing requirements, and customer acceptance are addressed through established approval processes
Develop scalable marketplace playbooks, qualification guidance, seller enablement, engagement processes, and deal-support resources that allow Keyfactor teams and Strategic Partners to execute marketplace motions consistently
Serve as Keyfactor’s subject-matter expert and escalation point for cloud co-sell, marketplace funding, private offers, partner-led marketplace transactions, and selected ISV marketplace opportunities
Maintain accurate marketplace pipeline, forecast, alliance influence, transaction, and program-performance data within Salesforce and applicable partner platforms
Measure marketplace revenue, pipeline health, co-sell performance, program utilization, partner readiness, and return on investment, and recommend actions to improve marketplace effectiveness
Minimum Education
Bachelor’s degree or equivalent professional experience