Revenue Tech Stack Management
Implement and oversee platforms for intelligence, forecasting, and automation
Manage primary tools such as Gong, Clari, ZoomInfo/Ringlead, and others
Interface with vendors, handle renewals, and troubleshoot tool-related issues
Promote seamless communication between core tools and enhance interoperability
Evaluate the current GTM tech stack, recommending consolidations or additions
Educate the GTM team on workflows and new tool features
CRM and Data Workflow Optimization
Act as the liaison with Salesforce admins for CRM data and workflow improvements
Support SFDC hygiene, manage account changes, and troubleshoot issues
Manage account scoring and enrichment to guide sellers on revenue opportunities
Maintain CRM enrichment through automated deduplication and integration tasks
Serve as the primary Ringlead owner, maintaining automated CRM hygiene and rep assignment logic
Lead Management
Act as the liaison for the Lead Management Process
Build and maintain automated lead routing in Ringlead
Architect processes for enriching and routing high-intent leads for quick follow-up
Support contact segmentation within CRM for accurate engagement classification
Collaborate with marketing on campaigns to ensure lead quality and task ownership
Ensure efficient tech stack operation and seamless data flow
Lead initiatives to improve tool interoperability and data integration
Act as a primary contact for all tech stack and process enhancements