Instructure·Australia, Brazil, China, Germany, Hong Kong, Hungary, Mexico, Netherlands, Norway, Philippines, Spain, Sweden, USA·4 дн назад
Growth Marketing Manager, Foundry
🌍 УдалённоLeadПолная занятость🌐 Глобал
52
Есть о чём спросить
Навык востребован (aws). Но вилки нет, про деньги придётся договариваться с нуля.
Наша компания
At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers. We do this by giving smart, creative, passionate people opportunities to create awesome. And that's where you come in:
О роли
Foundry is a standalone division inside Instructure, built to generate new revenue with AI-built products. You’re the growth engine for the pods. In the core business, this work splits across product marketing, demand generation, content, and lifecycle teams; here, it’s one person doing all of it — finding the message that lands, filling the early-access pipeline, and turning a working product int
Чем предстоит заниматься
Own positioning and messaging. Craft the value proposition, naming, and packaging input for products customers have never heard of, and maintain messaging frameworks by segment across K12, higher education, and business and government
Run go-to-market and launch. Own go-to-market readiness for pilots, early access, and general availability — timelines, channels, pricing input, and the launch assets that carry the story
Build the demand engine. Generate pipeline through campaigns, audience building, early-access recruiting, and the top of the funnel that feeds the Founder’s selling
Drive content. Create the collateral, digital content, and customer-facing assets that build demand and make the differentiation obvious
Be the market and customer expert. Become the go-to expert on the portfolio’s customers and competitors, and feed that insight back into product and pricing
Own lifecycle and adoption. Once customers land, drive adoption, expansion, and retention with consistent, value-based messaging
Measure and adjust. Track funnel and campaign performance against pipeline and revenue, and change course fast when the numbers say so
Наши требования
Five or more years in product, portfolio, or growth marketing, ideally in ed tech or a related industry, with new-product launches under your belt
A demonstrated ability to drive go-to-market strategy and execute strategic product launches end to end
Demand-generation range — campaigns, funnel, and audience building — not just positioning and decks
Strong writing, with a portfolio of strategically focused content and collateral
The ability to influence executive and cross-functional teams, and to present to groups large and small, virtually and in person
A full-stack marketer’s range — you do product marketing, demand generation, content, and lifecycle yourself, and you market to fill pipeline and close revenue, not to win awards
Дополнительно
You want to own one slice — just messaging, or just campaigns — and hand off the rest
You need an established brand and a built-in audience to market into. Here you build the category
You measure success by impressions and activity rather than by pipeline and revenue
You want a large marketing organization with clear lanes. This is one person, broad scope, and fast
Get in on all the awesome at Instructure!
We offer competitive, meaningful benefits in every country where we operate. While they vary by location, here's a general idea of what you can expect
Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success
Flexible work culture. Our remote, hybrid and in-office collaboration spaces vary by role, team and location
Generous time off, including local holidays and our annual “Dim the Lights” period in late December, when teams are encouraged to step back and recharge based on departmental needs
Comprehensive wellness programs and mental health support
Learning and development resources, including professional development tools and tuition reimbursement, to support your growth
The technology and tools you need to do your best work
Motivosity employee recognition program
A culture rooted in inclusivity, support, and meaningful connection
We believe in hiring great people and treating them right. The more diverse we are, the better our ideas and outcomes
All employees must pass a background check as part of the hiring process. To help protect our teams and systems, we’ve implemented identity verification measures. Candidates may be asked to verify their legal name, current physical location, and provide a valid contact number and residential address, in accordance with local data privacy laws
Any attempt to misrepresent personal or professional information will result in disqualification
Технологии и навыки
Instructure
Australia, Brazil, China, Germany, Hong Kong, Hungary, Mexico, Netherlands, Norway, Philippines, Spain, Sweden, USA
ГрейдLead
ЗанятостьПолная занятость
РегионАвстралия, Бразилия, Китай, Германия, Гонконг, Венгрия, Мексика, Нидерланды, Норвегия, Филиппины, Испания, Швеция, США
ФорматУдалённо
ИсточникСкрыто
Опубликовано4 дн назад
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