Experience with Smartly, Sprinklr or other AI-enabled advertising, automation, reporting, or ad operations tools
Working knowledge of paid search and how paid social fits within broader cross-channel media planning
Familiarity with additional media channels such as programmatic, retail media, influencer, lifecycle/email, or SEO
Working knowledge of advanced measurement approaches such as incrementality testing, brand lift, or conversion lift
Experience contributing to new business pitches, strategic audits, or account growth planning
Prior agency experience in an AOR-style model or with integrated, cross-functional client teams
4–6 years of experience in paid media, with deep hands-on expertise in paid social strategy, buying, optimization, and measurement, within an agency and/or in-house environment
Strong hands-on experience across Meta and TikTok, with additional experience across platforms such as Pinterest, Snapchat, LinkedIn, Reddit, and/or X
Both performance marketing and brand planning experience
Full-funnel paid social experience across awareness, consideration, conversion, retention, and creative testing
Experience coaching, training, or informally mentoring junior team members on account strategy and execution
Experience with data analysis and reporting tools such as Google Analytics, Adobe Analytics, or similar
Experience creating paid social customer acquisition campaigns across a diverse range of clients and verticals (ecommerce/retail and lead gen preferred)
Excellent oral, written, presentation, and interpersonal skills, with the ability to identify and respond to situations quickly
Strong working knowledge of Google Suite, Excel, Google Slides, Asana, or similar tools
Bachelor's degree in Communications, Advertising, Marketing, Business Management, or related discipline, or equivalent experience