No position at Reformation is about the status quo; every team member is passionate about building a company rooted in excellence. The District Manager is a high-impact leader obsessed with using technology to create a seamless, unique interaction between our employees, customers, and the Reformation brand. Reporting to the Director of Retail, you will lead and execute all efforts required to achieve district-wide goals across our tech-enabled, vintage, and classic concepts, ensuring consistent sales and service execution in every building
The District Manager provides strategic oversight for 8–15 stores and leads a total team of up to 150 people. This leader is responsible for delivering top line revenue results, including conversion and traffic, while maintaining rigorous bottom-line cost control across the district. We are looking for a leader that will bring our values to life, highly agile and understands how to balance it all. You are smart but curious, direct but kind, and fast but sustainable in all that you do. You like to challenge the status quo, always looking for ways to make it better for our teams and customers. As a people-focused leader, you are committed to making an impact on our mission to bring sustainable fashion to everyone
Reporting to the Director of Retail, essential responsibilities include but are not limited to
Serve as the strategic leader for the district, driving sustainable sales growth, profitability, and brand awareness across all locations
Develop and execute market-specific business strategies that support revenue growth, customer acquisition, client retention, and operational excellence
Partner with cross-functional teams including Retail Operations, Marketing, Customer Team, People Team, Visual Merchandising and Learning and Development to identify opportunities to expand market share and strengthen brand presence
Analyze market trends, competitive activity, customer behaviors, and business performance metrics to identify growth opportunities and proactively address risks
Act as an ambassador for Reformation, ensuring every location consistently delivers an elevated experience
Champion clienteling initiatives across the market, driving customer acquisition, client retention, and clienteling excellence
Partner with Customer and Marketing teams to increase customer database growth, loyalty participation, event engagement, and personalized outreach
Monitor key clienteling metrics and ensure store teams consistently engage customers before, during, and after purchase
Consistently review and act upon NPS data to improve the overall customer experience and brand loyalty
Leverage customer insights and business data to increase repeat business, customer lifetime value, and brand advocacy
Foster a culture of relationship selling that creates long-term customer loyalty and meaningful client connections
Spend approximately 80% of your time in stores coaching, developing, and supporting Store Managers
Conduct regular business reviews focused on sales performance, talent development, customer engagement, and operational effectiveness
Inspire teams to achieve ambitious goals while maintaining a highly engaged and inclusive culture
Recognize and celebrate success while holding leaders accountable for business results and people development
Reinforce sales and service execution, driving accountability around core service behaviors and drive conversion
Lead by example, creating an environment where teams are motivated to perform at their highest potential
At Reformation, we believe in transparency and equity when it comes to compensation. For this role, the anticipated base salary range is $120,000 – $150,000 + 10% annual bonus eligibility, depending on a variety of factors, including but not limited to relevant experience, skills, qualifications, and internal compensation equity