Develop joint positioning, messaging, and better-together value propositions for strategic technology alliances
Build messaging that helps customers understand when and why to adopt Obsidian alongside partner platforms, and helps alliance partners position Obsidian with clarity and conviction
Lead product marketing for joint launches, co-marketing campaigns, and major alliance field moments, coordinating across alliances, product, and marketing teams
Support the GTM models behind each alliance, including marketplace, co-sell, and integration motions, with the positioning, content, and enablement they need to perform
Create enablement that alliance sellers actually use: solution briefs, pitch decks, objection-handling guides, and co-branded campaign materials
Drive co-marketing programs with strategic alliances that deliver measurable pipeline contribution and deal acceleration
Own the competitive intelligence function: monitor competitor products, architectures, disclosures, and market signals, and distill them into succinct, actionable guidance for sales, product, and leadership
Build and maintain the compete program, including battlecards, compete decks, objection handling, and win/loss insights, that gives the field and partners clear evidence for why Obsidian wins
Elevate "how we do things" into "why it matters": articulate why Obsidian's architecture solves problems that point tools and adjacent platforms cannot
Develop technical marketing content such as architecture narratives, technical briefs, blogs, webinars, and demos that proves differentiation rather than asserting it
Bring competitive and market insights back into product, alliances, and executive planning to sharpen roadmap framing and GTM strategy