S
Email Marketer
SHP Engineering
Latvia
🔄 Гибрид
Middle
Полная занятость
Латвия
Описание вакансии
An international IT company developing innovative software and solutions used in 150+ countries. Key areas include software for unmanned systems, hardware integration, and customer experience management.
Responsibilities
•Plan and execute email campaigns (news, updates, automation flows) for all product lines.
•Work with Mailchimp, Instantly, Zoho CRM, and other automation tools.
•Analyze metrics (open rates, CTR, conversions).
•Monitor deliverability and domain warm-up.
•Support webinar infrastructure (Zoom, Zoho Meeting) and integrate with CRM.
•Prepare reports and hypotheses for strategy optimization.
•Ensure compliance with GDPR, CAN-SPAM, and industry best practices.
•Develop email strategies and test hypotheses.
•Segment target audiences in CRM and set up complex email sequences.
•Analyze statistics, identify trends, and generate data-based hypotheses.
Requirements
•4+ years of experience in email marketing (preferably B2B/IT).
•Proficiency with Mailchimp, Instantly, Zoho CRM or equivalents (HubSpot, ActiveCampaign).
•Strong understanding of metrics, lead generation funnels, and deliverability principles.
•Experience integrating CRM systems and webinar platforms.
•Basic HTML/CSS skills.
•English — B2+ (spoken and written).
•Plus: Mailchimp/Zoho certifications, experience with cold outreach.
We offer
•This role is remote or hybrid (our offices are in Latvia, Serbia, Hungary).
•Modern toolset: Mailchimp, Instantly, Zoho CRM, Zoom.
•Influence on strategy and idea testing.
•Direct communication with the CMO and team.
•Medical insurance after the 3-month probation period.