5+ years of product management experience, including 2+ focused on growth, engagement, activation, or product-led growth
A track record of measurable outcomes across the funnel (activation, retention, free-to-paid conversion), not just feature delivery
Fluency in experimentation: forming hypotheses, designing A/B tests, reading results with rigor, and iterating quickly
Strong data skills, comfortable with SQL and product analytics tools, able to hold your own with data and engineering partners
A working understanding of PLG mechanics: onboarding, viral and invite loops, lifecycle, and the levers that move self-serve revenue
Comfort using AI tools in your daily workflow, with a real point of view on what AI-native growth and collaboration look like
Excellent communication across Product, Engineering, Design, Data, Marketing, and Sales, including with executive stakeholders
A bias toward execution in an ambiguous, fast-moving environment, with the judgment to balance conversion gains against long-term retention, trust, and product quality
Experience with collaboration, productivity, or canvas and whiteboarding products
Experience owning monetization, pricing, or packaging in a self-serve model
Experience partnering with or inside growth marketing to drive acquisition and re-engagement
Experience bridging product-led growth to a sales-assisted or enterprise motion