What to do: Build and own attribution models, connect cross-channel data into a unified view, and analyze paid-platform performance to diagnose funnel leaks, evaluate unit economics, and turn insights into optimization decisions.

About the company: Plurio is a fully remote company founded in 2019 that provides an AI ad optimization platform for marketers. The company has raised $4.8 million in investment, triples in size annually, and focuses on the US market.