Чем предстоит заниматься
Own end-to-end product analytics for SME, driving decisions across growth & product
Build the core analytics foundation from scratch: define key metrics, user funnels, and tracking architecture
Design clear visibility into acquisition channels and user journeys – who comes from where, and how they convert
Set up scalable reporting for SME acquisition performance and experimentation outcomes
Build and analyze full funnel flows for SME users, from first touch to activation and repeat usage
Design and evaluate A/B testing framework adapted to SME scale
Identify key specifics of the Mexican SME market and reflect them in product and growth logic
Partner closely with product and business stakeholders to turn ambiguous questions into measurable hypotheses
Drive continuous iteration on acquisition efficiency, funnel conversion, and growth levers